Opies launches new spicy store-cupboard staple

Since the pandemic, food and drink trends have remodelled. According to research¹, consumer palates are shifting to a renewed focus on traditional tastes and comforting foods. Nostalgic flavours are set to boom and indicatively, pickles are back in vogue with sales of this cupboard staple up 14% on the previous year [Kantar].

Just launched, Opies Pickled Onions with Bird’s Eye Chilli are steeped in malt vinegar and delicately infused with a blend of herbs and spices. Opies says it hopes the new offering entices a new generation of both pickled onion and heat lovers to the brand, as the spicy chilli variant popular with UK consumers perfectly complements the full-bodied flavour of the crunchy onions.

Opies Pickled Onions with Bird’s Eye Chilli promises to pack a real punch in home-styled lunches and as a snacking occasion. They are also set to be an appetising accompaniment to a traditional ploughman’s platter. This spiced-up store-cupboard mainstay is also suitable for both a vegan and vegetarian diet, and is naturally low in fat.

Once the pickled onions have been enjoyed, Opies recommends using the remaining spiced vinegar rather than throwing it away. The leftover liquid can form a delicious base for sauces or salad dressings and a generous splash into a homemade potato salad adds a delicate heat to this family favourite, says Opies.

The 360g recyclable jar will retail in Tesco, Ocado and independent retailers with an MRSP of £2.00.

Emma Pozzetti, brand & digital marketing manager said: “Many of us are turning to the comfort foods we know and love as a reminder of happier times. The launch of this new pickle is perfect at a time when the popularity of pickles is really gaining ground. Recent research claims that vinegar and pickled foods are predicted to become a top trend and flavour note this year. This seems to be corroborated as within the past year mentions of preserving and fermenting on social media has increased by 28%.”

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