Developing a taste for no alcoholThe changing nature of alcohol consumption will see 8.5 million planning to go alcohol-free this month. Drinks
Thatchers tempts the taste buds this Dry January with Thatchers ZeroThatchers has made sure its alcohol-free Zero quenches the thirst for drinkers who want a premium experience. Drinks, New products
Hiball Energy Seltzer helps consumers continue Dry January into rest of the yearHiball is an energy seltzer made with zero sugar, zero calories and organic caffeine. New products
Freestar launches petition asking for a ‘Not Drinking’ emojiAlcohol-free beer brand Freestar has launched a petition asking for Apple and Unicode Consortium to introduce a ‘Not Drinking’ emoji this dry January. Business news
Sobering thoughtLast year only two thirds of consumers had even heard of non-alcoholic beer, now that figure is 3-in-4. Awareness of non-alcoholic spirits and wine has also grown significantly.
