Dry January
Freestar launches petition asking for a ‘Not Drinking’ emoji
Alcohol-free beer brand Freestar has launched a petition asking for Apple and Unicode Consortium to introduce a ‘Not Drinking’ emoji this dry January.
Sobering thought
Last year only two thirds of consumers had even heard of non-alcoholic beer, now that figure is 3-in-4. Awareness of non-alcoholic spirits and wine has also grown significantly.