soft drinks


Britvic overhaul

I was recently invited to a Britvic Soft Drinks press event, which introduced us to several innovations from the drinks company including new packaging and products across its brands in the UK. Identifying key trends in consumer behaviour, commercial director at Britvic Soft Drinks, Nigel Paine, explained that the dynamics of adult socialising are changing, […]

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ROUND-UP: Shelf Life

Here is your weekly round-up of Shelf Life news. If you have a news item you would like to submit for next week’s round-up, please contact Carly Wood at [email protected] anCnoc Highland Single Malt Scotch Whisky has released its eagerly anticipated 1975 Vintage. Britvic Soft Drinks has created J2O Garden Rose, a new limited edition […]


Causing a stir

The Gulp campaign – which stands for give up loving pop – is a Food Active project funded by the North West Directors of Public Health, which aims to raise awareness of the damaging effects of the consumption of sugary drinks.


Stevia market registering robust growth, says report

Future Market Insights’ (FMI’s) recent report Global Stevia Market – Market Analysis and Opportunity Assessment, 2014 – 2020 focuses on emerging regions and delivers insights into the global stevia market. According to the report, the global stevia market is projected to grow at a single digit CAGR during the forecast period, accounting for $565.2 million by 2020. Shifting […]


ROUND-UP: Packaging

Here is your weekly round-up of Packaging news. If you have a news item you would like to submit for next week’s round-up, please contact Carly Wood at [email protected] A new, narrower jar has been created for Tangerine Confectionery by RPC Containers Blackburn. Procap has introduced 29/21 GREEN1P for fillers in the edible oils, vinegars […]


Summer special

Britvic Soft Drinks has created J2O Garden Rose, a new limited edition blend of apple, raspberry and rose flavours, which is available in the UK until August 2015. Jonathan Gatward, GB marketing director, Britvic Soft Drinks, comments, “We’re thrilled to see the launch of J2O Garden Rose; it’s a different flavour profile from the core […]

Blood orange flavour joins range

Britvic Soft Drinks has strengthened the Tango portfolio with the launch of Tango Blood Orange. Fruit carbonates enjoy a 7.7% share of the soft drinks category in the UK, and with orange the number one flavour choice in this segment, the new drink – which is available in 2L, 600ml, 330ml and six x 330ml […]

Feeling fruity

Britvic Soft Drinks has unveiled a series of innovations to Robinsons in order to strengthen the brand’s position as the UK’s number one squash brand. Robinsons will be launching a new range of flavours, including: apple, blackcurrant and cherry; lemon and mango; orange and raspberry; and pineapple, mango and passion fruit. Limited edition variants will […]


Aquajuice makeover

Calypso Soft Drinks, part of Cott Beverages, has updated its pack design for Aquajuice – its range of healthier still water drinks. Following a review of its growing ‘school compliant’ portfolio, the company has launched the new designs to appeal to the foodservice and education sectors. Aquajuice Juicy Water packs have a completely new look […]


Research into consumers’ daily nutrient purchases

Market research company Euromonitor International has examined the amount of nutrients purchased per person per day through packaged food and soft drinks products. The data tracks energy, fat, saturated fat, carbohydrates, sugar, salt, protein and fibre in 54 countries globally. According to the research, the world buys 1.5 trillion calories a day, with the average […]

Refreshing new era for 7up

Soft drinks manufacturers Britvic Soft Drinks and PepsiCo UK have announced a refreshed visual identity and global campaign for 7up Free. Rolling out this month, the multi-channel campaign #FEELSGOODTOBEYOU features a rejuvenated visual identity – including logo design and packaging. Feels Good To Be You is a new integrated marketing and advertising campaign that connects […]

Packaging set to boost soft drink revenue

TechNavio has announced the publication of a new market research report on the global soft drinks market, which is expected to post a CAGR of 3.92% in terms of revenue from 2014-2018. According to the report, packaging innovations will be a major trend expected to impact overall market growth through the projected period. Most of […]

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Food and Drink Technology