Luxury design showcased

Crown Aerosols and Specialty Packaging Europe demonstrated a range of technologies and services for premium products, including wines and spirits, biscuits, confectionery and dry beverages at Packaging Innovations in London.

Highlights of the exhibition included the introduction of Crown’s capability to add LED lighting to packaging, adding a unique new look to products targeting consumers over the holiday season, as well as Crown’s interactive GiftTag technology, which allows a video message to be embedded onto packaging using a QR code, enabling recipients to view personalised greetings via a cloud app on multiple mobile devices.

Speaking ahead of the show, Veronique Curulla, European marketing manager, Crown Aerosols and Specialty Packaging Europe, said, “We are no strangers to innovation, particularly as it relates to packaging for premium and promotional products. Visitors to the stand are able to view first hand how Crown enhances specialty packaging in order to keep its customers’ brands at the forefront of design and functionality.”