Double the chocolate
Mondelēz International has unveiled Mikado’s new flavour, King Double Choc, with twice the chocolate of Mikado King.
Mikado’s light and crunchy texture has been popular among consumers since its launch in 2009. The new King Double Choc promises to deliver a familiar milk chocolate taste; a great option for a slightly more luxurious afternoon or evening treat.
Helen Potter, Mikado brand manager at Mondelēz International, says, “Consumers love Mikado, but for some it just isn’t chocolaty enough. Our new King Double Choc builds on the familiar, well loved, milk chocolate flavour, but with double the amount.”
