Cox&Co. Cacao secures year‑round Waitrose listing

Cox&Co. Cacao, the single‑origin dark chocolate brand known for its inventive flavour pairings and sustainable sourcing, has secured its first permanent national listing with Waitrose.

Two of its most distinctive bars — Miso & Caramel and Bee Pollen & Honey — will roll out to 190 Waitrose stores from 5 April, marking a major milestone for the business, which has until now focused primarily on online sales and seasonal ranges.

The move follows strong shopper demand for Cox&Co.’s luxury dark chocolate Easter eggs, prompting Waitrose to extend the partnership into a year‑round offer. The new listings bring two of the brand’s most popular flavour combinations to the supermarket’s premium confectionery aisle.

Cox&Co.’s Miso & Caramel bar blends 47% cacao with white miso and natural caramel to deliver a balanced sweet‑salty profile, while Bee Pollen & Honey pairs 60% cacao dark chocolate with honey and a sprinkle of bee pollen for a rich, aromatic finish. Both bars showcase the brand’s commitment to flavour innovation within the premium dark chocolate space.

“We are thrilled to be working with Waitrose who will be stocking two of our most popular flavoured bars,” said founder Gavin Cox. “Following huge demand for our luxury dark chocolate Easter eggs, it made sense to supply products that filled the gap between seasonal holidays. Miso & Caramel and Bee Pollen & Honey are incredibly popular and we hope customers enjoy these unique flavour combinations.”

Sustainability is central to the brand’s proposition. All Cox&Co. Cacao packaging is fully plant‑based, recyclable or home‑compostable, aligning with Waitrose’s commitment to reducing plastic across branded and own‑label ranges. The bars will launch in a paper flow‑wrap format, reinforcing the retailer’s focus on environmentally responsible packaging.

Cox&Co. Cacao works closely with Luker Chocolate in Colombia, investing in farmer communities and sustainable cocoa production. “As a brand, we share similar commitments and values to Waitrose,” added Cox. “We are proud to now be stocked in stores nationwide.”

Cox&Co. Cacao’s Miso & Caramel (70g) and Bee Pollen & Honey (70g) bars will be available in 190 Waitrose stores from 5 April, priced at £3.50.