Tyrrells Poshcorn packaging rebrand

 

Saica Pack has rebranded Tyrrells’ shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its six, eight, 12 and 24 pack versions.

Poshcorn is positioned as a premium alternative to competitor brands in the ready to eat popcorn category and now has a range of shelf ready packaging cases that mirror the up market pack design, the company says.

Saica Pack’s creative team created a design that used one colour printing that not only reflects the Poshcorn branding, but also meant the customer incurred no extra cost. The company aligned the branding across all case configurations and Tyrrells was able to successfully roll the design out across the Poshcorn range. The new design led to a complete new range of cases for Poshcorn products.

The result is shelf ready packaging that is brighter, more visible and appealing to both warehouse staff restocking shelves and most importantly the consumer purchasing the product.

A spokesperson for Tyrrells notes, “Tyrrells Poshcorn is a premium anchor within the busy snacking fixture. Saica’s design team have helped to bring shelf ready packaging design up to the premium look and feel of the packs, delivering more stand out on shelf.”

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