Adult chew candy with liquid centre

Maynards Bassetts has unveiled its second innovation since the duo joined forces in February – Maynards Bassetts Juicy Chews.

The brand’s first adult chew candy with a liquid centre, the product is available in three flavours: cherry, orange and strawberry.

Katie Bashford, senior brand manager for joyful candy at Mondelēz International, says, “The confectionery market is driven by NPD and so we are excited to launch another unique product this year under the Maynards Bassetts super brand.

“Our research shows that adults are the main consumers of chew products, worth £40 million each year. With its unique proposition, we believe this launch provides a real opportunity to inspire purchases and help retailers drive incremental sales within this key age range.”