Lucozade Energy extends Zero range

Lucozade Energy has extended its Lucozade Zero portfolio with the addition of Lucozade Zero Original flavour. The low calorie drink will be available from March 2017 across all channels in a 380ml PMP, as well as a 500ml and 1l bottle.

Lucozade Zero Original was the most requested flavour by consumers and joins Orange and Pink Lemonade in the Zero range, which, despite only launching in May 2016, was the biggest soft drinks launch of the year. The Zero range has generated more than £22 million in sales to date, with 50% of Lucozade Zero buyers being new to the category. The new flavour taps into the increasing popularity of low and no calorie drinks, which are growing faster than the soft drinks category.

Charlotte Flook, senior brand manager for Lucozade Energy, comments, “The launch of Lucozade Zero exceeded expectations, it was the most successful soft drink launch in 2016 and Zero Original will open the range up to even more consumers, ensuring Lucozade continues to drive penetration and growth of the category in 2017 and beyond.”