Thatchers introduces first alcohol-free cider

Thatchers has introduced its first alcohol-free cider, Thatchers Zero.

According to the business, Thatchers Zero has all the appley aromas and crisp refreshment, consumers can expect from a drink that looks like cider and tastes like cider.

Zero is crafted using a selection of Thatchers’ favourite bittersweet apple varieties. The blend of traditional and modern apples creates an alcohol-free cider with body, smoothness and character, using Thatchers’ own process to create the drink.

“We’ve taken a lot of time and care in the production of Zero,” said Martin Thatcher.

The MD added: “Created to be full of taste from the start, this is a no-alcohol cider that meets the growing consumer expectation for moderation, but just as importantly offers great character and is something special and enjoyable to drink. It offers the premium experience people are looking for when choosing an alcohol-free alternative.”

Yvonne Flannery, head of brands at Thatchers, said the premium cider “fits really well into our portfolio”.

Thatchers Zero is gluten free and is suitable for vegetarians and vegans. It is no more than 0.05% abv.