Lavazza and Müller have joined forces to launch a new ready‑to‑drink coffee range inspired by classic Italian recipes — a collaboration driven by fast‑rising consumer demand for convenient, premium coffee experiences and the growing crossover between dairy and beverage innovation.

The partnership brings together two category leaders with complementary strengths: Lavazza’s global reputation for high‑quality Italian coffee and Müller’s established capability in chilled dairy drinks, manufacturing and nationwide distribution. By combining these assets, both brands aim to accelerate growth in the RTD coffee segment, which continues to expand as shoppers seek café‑quality flavours in portable formats.

The new range — developed to mirror authentic Italian coffee styles — reflects a broader shift in shopper behaviour. Consumers are increasingly choosing RTD coffee as an alternative to energy drinks, flavoured milk and traditional soft drinks, particularly during morning and afternoon boost occasions. This creates an opportunity for Müller, whose chilled portfolio already plays strongly in on‑the‑go missions, and for Lavazza, which gains a new route into mainstream retail beyond its core roast‑and‑ground and capsule ranges.

Both companies highlight that the collaboration is rooted in shared values around quality, taste and elevating everyday drinking experiences. Lavazza brings its coffee expertise and brand equity, while Müller provides the manufacturing scale and chilled‑drink know‑how needed to deliver consistent texture, freshness and distribution across UK retail.

The launch also responds to retailers’ growing appetite for premium RTD coffee options that differentiate the fixture and attract younger shoppers. With demand rising for internationally inspired flavours and indulgent yet functional drinks, the Lavazza–Müller partnership positions both brands to capture new consumers and build category value.

The range is now rolling out across major retailers, supported by marketing activity emphasising Italian heritage, convenience and taste.

The launch will be brought to life in the iconic Wimbledon Queue through Lavazza’s official partnership with The Championships, Wimbledon. This is the perfect serve to refresh guests waiting to walk through the gates of the Oldest Grand Slam in the world, and one of the most sought-after events in the international summer calendar. Consumers will have the chance to experience a new way to enjoy Italian-inspired coffee indulgence.