DASH has joined forces with La Vieille Ferme Rosé — the cult‑favourite ‘Chicken Wine’ — to launch a limited‑edition Rosé Spritz Kit, a collaboration built around one simple idea: making rosé lighter, longer and even more refreshing.

The partnership brings together two brands with devoted followings to tap into one of summer’s biggest drinking shifts: consumers embracing lighter, longer, lower‑alcohol serves that still feel like a moment.

With one‑third of British drinkers cutting back on alcohol over the past year, the spritz has become the go‑to expression of moderation — relaxed, flavour‑forward and made for afternoons that drift into evenings.

Fizz and rosé 

DASH and La Vieille Ferme saw an opportunity hiding in plain sight: pairing real fruit fizz with Britain’s favourite rosé to create a serve that keeps the ritual of rosé while making it fresher and more sessionable.

The result is a peach‑forward spritz designed for laid‑back lunches, spontaneous gatherings and slow summer evenings.

What’s in the limited‑edition kit

• Crisp Peach DASH — made with real wonky peaches, spring water and bubbles, with no sugar or sweeteners.
• La Vieille Ferme Rosé — the UK’s number‑one selling rosé.
• Bespoke spritz glasses designed by Issy Granger, featuring a peach‑toned base and sculptural bubble stem.
• Glass straws to mix and elevate the serve.‘
• Summer, Spritzed’ playing cards to keep the moment flowing.

Together, they create a peachy, crisp spritz “made for one more glass, over one too many” — a lighter way to rosé that fits the growing desire for better drinks, not more of them.

Brand perspectives

DASH co‑founder Alex Wright says the pairing “felt like one of those ideas hiding in plain sight,” adding that moderation is driving demand for simple twists on classics rather than entirely new formats. “Their cult rosé. Our real fruit fizz. It’s brilliantly simple, but together they create something that feels completely new.

”Andrew Bayley, MD of Famille Perrin, calls the collaboration “a fresh new way to enjoy La Vieille Ferme Rosé,” noting that DASH Peach “lightens the drinking occasion” while keeping the taste and ritual that make summer drinking special.

Designed to be kept

At the heart of the kit are Issy Granger’s bespoke spritz glasses — tactile, joyful and crafted to elevate every pour. Inspired by peach flesh and fizzing bubbles, they turn a simple spritz into an occasion.