low-alcohol

 

Spirited away

More than going with the flow, Waitrose and Diageo are responding to almost half of UK adults switching between alcoholic and alcohol-free drinks by increasing shop space for low and alcohol-free drinks by 60% – a signpost for something greater?

Sobering thought

Last year only two thirds of consumers had even heard of non-alcoholic beer, now that figure is 3-in-4. Awareness of non-alcoholic spirits and wine has also grown significantly.

Food and Drink Technology