Greiner Packaging and OMG Bubble Tea have collaborated to bring a fully ready‑to‑drink, retail‑ready bubble tea format to market, adapting Greiner’s K3 cup technology to meet the brand’s production, shelf‑life and consumer‑experience requirements.

OMG Bubble Tea, which has been expanding rapidly across Europe and the US, needed a packaging format that could support fast scaling while preserving the playful, premium identity of the category.

Greiner’s K3 cup — a cardboard‑plastic combination with a PP/EVOH barrier — became the foundation for the project, but required technical refinement to suit the beverage’s filling process and on‑the‑go positioning.

Greiner notes that “the focus was therefore on adapting the K3 cup to OMG Bubble Tea’s specific requirements”, emphasising the collaborative nature of the development. The 250 ml cup was engineered to ensure product protection, compatibility with OMG’s existing lines and the barrier performance needed for a shelf‑stable, ready‑to‑drink beverage.

A key feature of the final solution is Greiner’s New Tear Tab, which allows consumers to separate the cardboard wrap and plastic cup quickly and cleanly. According to Greiner, the tab “makes it easier for consumers to separate the cardboard wrap from the plastic cup”, supporting improved recyclability and a smoother user experience.

The cardboard wrap also provides strong shelf impact — a priority for OMG Bubble Tea as it moves from trend‑driven novelty to mainstream FMCG presence. Greiner highlights that the K3 cup “provides the product protection and quality standards required for a ready‑to‑drink beverage”, enabling OMG to accelerate its retail rollout.

The partnership demonstrates how tailored packaging engineering can help  beverage brands scale quickly without compromising production efficiency or consumer convenience. Greiner’s flexible adaptation of its K3 technology has delivered a recyclable, visually distinctive and fully on‑the‑go solution designed for a fast‑growing category.