Following the success of its World Cuisine-inspired Air Fryer Paste collection,

The Potts’ Partnership has turned its attention to the meat stocks and gravies aisle with the launch of what it claims is the world’s first range of concentrated stock pastes.

Packed in sleek, 100% recyclable aluminium tubes, the innovation is designed to bring a gourmet, intuitive approach to a category long dominated by conventional granules, cubes, and rigid stock pots.  

For too long, the stocks and gravies aisle has been viewed as a forgotten section offering home cooks very little in terms of trailblazing formats. Building on its previous pioneering work with 100% recyclable 500ml stock cans, Potts’ is once again challenging convention to put greater control and culinary creativity directly into the hands of consumers.  

Rather than acting as a traditional instant water-replacement stock, the new concentrated Stock Tubes are designed to function as versatile flavor-building support that sits alongside pantry staples like tomato purée, garlic, and cooking pastes.

Whether enriching a homemade gravy, intensifying a pan sauce, or adding depth to stews, casseroles, and pies, the format gives cooks complete control. Instead of being restricted to an all-or-nothing stock cube or pre-measured portion, users can squeeze in as much or as little as needed, tasting and adjusting intensity without adding unnecessary liquid.  

True to the brand’s sustainable packaging philosophy, the new range arrives in striking 100% recyclable aluminium tubes, bringing a fresh, eco-friendly format to a category accustomed to playing it safe.