What’s in the fridge?
EUFIC’s interactive resource to decode food labels could provide consumers with less pain when shopping as it will be easier to understand nutrition labels and to make healthier choices while grocery shopping.
The tool offers an engaging way to explore your fridge looking at key components of food labels — like serving sizes, calories, fats, sugars, and more — through interactive elements like click-to-reveal info, animations, and quizzes.
Companies are constantly looking for new and innovative ways to reach their consumers. No matter the industry, enhancing customer engagement helps capitalise on a market — in this scenario, interactive labels allow consumers to experience a product and a description of it.
Interactive product labels present an opportunity to reach consumers in new and exciting ways.
EUFIC’s resource allows consumers to interact with each part, helping them see what different nutrients do, how they affect health, and what they should aim to increase or reduce in their diet. It is useful for anyone wanting to improve their food literacy and make more informed choices for a balanced diet.
“It can be tricky to navigate food labels, as so much different information is presented on food packaging,” said Nina McGrath,content area lead at EUFIC. Our new interactive resource empowers people understand all the different types of food labels, and arms them with the skills to make informed choices even when time is short, for example when grocery shopping.”
Designed to be intuitive and easy to use, it’s a perfect resource for anyone who wants to be smarter about what they eat without getting discouraged by complex nutritional jargon. By offering visual cues and step-by-step guidance, the tool takes the guesswork out of reading food labels and is also available in French, German, Spanish and Italian.
Interactive labels can be an amazing enhancement when implemented properly. The beauty here is interactive labels can now offer an entire personalised experience, engaging consumers in ways not dreamed of a few years ago.
- Rodney Jack, editor, Food & Drink Technology.
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