Weetabix launches with Clondalkin lids
Clondalkin Flexible Packaging Bury has produced the polyester lids for a new range of single serving Weetabix products.
The three new products – Weetabix Crispy Minis Chocolate Chip, Weetabix Crispy Minis Banana and Weetos pots – were launched in February 2015. This is the first time the lid manufacturer has produced lids for Weetabix branded products and the first time these products have been sold in this convenient breakfast pot format.
The 95.5mm diameter omnipet polyester lids feature bold, five colour designs, with pin dot embossing for extra impact on shelf. The initial print run was 50,000 units of each of the three products.
Mark Tyrrell, packaging control manager for Weetabix, comments, “We introduced these new breakfast pots to appeal to consumers looking for a quick and nutritious breakfast they can eat anywhere. The on the go breakfast market is growing as more and more people eat their breakfast out of the home and this represents a big opportunity for retailers.
“We are delighted with both the design and quality of the products. The lids are eye catching and robust and the service we received from Clondalkin Flexible Packaging Bury has been excellent.”
