BSDA appoints new director general

The British Soft Drinks Association (BSDA) has been appointed Gavin Partington as its new director general.
Gavin joins BSDA from the Wine and Spirit Trade Association, where he was communications director and interim chief executive.
communications consultant and former political journalist.

“I am delighted to be joining the BSDA team and I look forward to supporting its members and the soft drinks industry,” he says. “The association has an enviable reputation and I hope to build on its success in ensuring the industry’s voice is heard.”

Before a career in corporate communications, Gavin was political editor of GMTV. He will take up his new role in the autumn.
 

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