High impact boxes

At Packaging Innovations London, Pollard Boxes demonstrated examples of boxes produced using a range of advanced techniques that establish premium positioning, maximise on shelf appeal and emphasise brand differentiation.

As well as boxes with defined edges and tidy turn-ins, the company showed samples of its deep boxes and slipcases that can be created up to 330mm deep – instead of the more traditional 210mm – which are ideal for premium drink brands.

Examples of different materials were on display, such as a natural finish rayon cloth with a sparkle effect and a unique paper with a soft velvet finish that is highly resistant to rubbing and finger marking. These can be further enhanced by a variety of premium decoration options, including multi colour printing in up to ten colours, spot UV varnish, hot foil stamping, embossing, lamination and a variety of special silk screen finishes.