Trays for relaunch
Faerch Plast has helped Greencore makeover Asda’s Italian chilled ready meal range with new black and green dual colour trays produced from CPET.
Developed to give the range a traditional yet modern Italian feel, the black and green tray is the latest addition to Faerch Plast’s dual colour series for premium ‘oven to table’ ready meal lines.
The trays are film sealed with a watchstrap style sleeve featuring images of iconic Italian meals and ingredients.
Yvonne Moorhouse, packaging innovations manager at Greencore, comments, “For this latest Asda relaunch we worked closely with the team to develop a tray that met the quality, functionality and convenience requirements, as well as offered excellent visual impact and the requisite Italian look.
“Key to the redesign was finding a shade of green that would provide maximum brand appeal and differentiation. Although this was a significant pack overhaul, there were minimal changes to tray sizes and shapes. This eliminated the need for adjustments to our production, storage and handling processes, helping us to maintain efficiencies and remain competitive.”
Faerch Plast’s CPET trays are available in a variety of sizes, shapes, colours and styles. They are dual ovenable and offer a wide temperature tolerance from -4°F (-20ᵒC) to 430°F (220ᵒC) for freezer to oven or microwave convenience.
