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Rich invests in UK sites

Posted 10 February, 2006
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Following its acquisition of David Powell Bakeries last year, Rich Products is spending around £1 million (£1.45m) to increase production at both its Worcestershire and Fareham bakeries.
At Fareham, in addition to relocating the bread bakery and refurbishing all the ovens, the investment covers the purchase of new bread chillers and provers and the installation of automatic cup cake icing equipment. At Rich’s cookie factory near Kidderminster, Worcestershire, new bake-off facilities have been installed. This means that Rich can deliver frozen packs or thaw and serve in a multitude of wrapped and packed formats, according to requirements. The investment in both bakeries is the first phase of a long-term plan to develop the business in the UK and grow both the Rich and David Powell brands. The second phase will bring together both the sales and marketing teams for the Rich and David Powell ranges into one central location at Fareham. The Worcestershire factory will remain as the business’s primary cookie manufacturing facility.
Managing director George Thomopoulos says,“Rich has huge ambitions in the UK; the acquisition of David Powell was just the beginning and there’s plenty more to come.
“Now that we have completed our first phase of investment and are moving our head office to Fareham to be closer to the majority of our customers, we are perfectly placed to drive our business plan forward and achieve our goal of becoming the UK’s leading supplier of premium bespoke baked goods.

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