Coca-Cola looks to Oasis
Coca-Cola Enterprises has launched Oasis Fusion, a new range of contemporary still water and fruit juice drinks that marks the latest extension to the growing Oasis brand.
Oasis Fusion was created in response to research that revealed a growing demand among female consumers for more contemporary tasting, still fruit flavoured drinks with no added sugar.
Almost £3 million is being invested to support the launch, which is targeting 16 to 35 year olds. The new drinks are available in two original flavour combinations of Passion fruit & Vanilla and Fusion Berry & Elderflower.
