Pro2Pac design challenge details announced
The organiser of Pro2Pac 2017 has released details of its design challenge which is being headed up by Sanjay Patel, global innovation connector at Coca-Cola, in partnership with Leeds Beckett University.
16 final year graphic arts and design students at Leeds Beckett have been challenged to create a design for a food and drink ‘on the move’ packaging solution which uses graphics or structural improvements to make recycling easier for consumers.
The students will be tutored throughout the challenge by senior lecturer Andrew de Feu and mentored by Patel who, with Simon Oxley, food packaging technologist at Marks & Spencer, will also judge the projects. The winners will be announced on the Outside the Box stage on the opening day of Pro2Pac, 20 March, with all of the shortlisted designs going on show during the three-day event.
“We’re delighted that the 2017 challenge has the support of such experienced and hugely respected experts in this sector,” says Nick Piper, Pro2Pac event manager. “Not only is this a fantastic opportunity for the students to work on a real life challenge with genuine potential for the industry, but it’s a once in a lifetime chance to work with Sanjay and learn from his experience of one of the world’s most successful brands.”
