Snack offering expands with elephant pretzels

Snack offering expands with elephant pretzels


Innovative Bites, the UK supplier and manufacturer of snacks and sweets, has added ‘squeezed’ Elephant pretzels to its healthier snack range.

The slim, bite sized snacks are available to retailers and wholesalers across the UK, incorporating three SKUs – sea salt, black & white sesame and mixed seeds, presented in individual 40g, 90g and 180g sharing bags.

Developed and manufactured by Alka Group, the new baked range bolsters Innovative Bites’ rapidly expanding snack portfolio. Vishal Madhu, founder and owner of Innovative Bites, comments, “We are very excited to bring Elephant pretzels to the UK exclusively and for the very first time. I have no doubt the product will excite both the retailer and the consumer, as there is nothing quite like them currently on the market.

“Consumers continue to look for snacks that are better for you and that taste great, and Elephant pretzels deliver on both of those things in a big way.”

With less fat than standard crisps, the pretzels present a modern twist on an old favourite snack, with all the flavour and crunch of a regular pretzel – but lighter, crispier, flatter and more versatile, the company says.

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