Monster Energy announces new product

Coca-Cola European Partners (CCEP) has announced the arrival of a new product to add to its energy portfolio. Monster Hydro, a non carbonated energy drink will come in three different flavours: Tropical Thunder, Mean Green and Manic Melon.

Available as a 550ml resealable wide mouth bottle, the product will carry the claw logo as part of its design and format. The launch will be supported by nationwide sampling and digital campaigns to target a core audience of predominantly 25-45 year old males.

Simon Harrison, operational marketing director, GB, Coca-Cola European Partners, comments, “We want to reinvigorate the refreshment energy segment with true consumer led innovation to drive sustainable growth. Monster Hydro delivers on this and is another example of how we are investing in our portfolio of leading brands to offer consumers more choice.”

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