Molson Coors acquires Aspall Cyder
Molson Coors Brewing Company has announced the expansion of its cider portfolio with the acquisition of Aspall Cyder.
It is hoped that Aspall’s portfolio will strengthen Molson Coors’ position in a fast-growing market for premium cider in the UK. The brand also produces speciality vinegars including Aspall Organic Cyder vinegar.
Aspall operates from a single site in the parish of Aspall, Suffolk, UK. Members of the Chevallier family will remain part of the business and will play a key role in shaping the strategic direction of the business.
According to Aspall, the company’s volume of cyder sales grew by 10% in 2016. The total cider market value grew by over 25% between 2010 and 2015 and is projected to continue that growth through until 2020 according to data from Nielsen.
Phil Whitehead, managing director of Molson Coors UK & Ireland, says, “We’re delighted to add Aspall to the Molson Coors portfolio.
“Both companies share a similar history that is deeply rooted in family, dedication to customers and a commitment to excellence. The Chevallier’s have been producing cyder for almost 300 years and their range of brands enhances our existing portfolio.”
Barry Chevallier Guild, Aspall chairman, adds, “This is an important milestone in Aspall’s long history and a proud day for everyone involved with the company. Having been in close discussions with Molson Coors for over a year, we were delighted to find that they share our rich heritage, passion for making quality cyder and vision for the future development of Aspall and its people.
“Molson Coors is known for respecting the provenance of local brands it has acquired in the past, and has the scale and expertise to accelerate our growth in the premium cider category in the UK and beyond.”
Aspall will operate as part of Molson Coors UK & Ireland, within the Molson Coors European business unit and will continue to press, ferment, keg and bottle at the Cyder House in Aspall, Suffolk.
