Pepsi to launch nitrogen-infused beverage
The beverage maker is the latest company to get in on the growing nitro trend, which has become increasingly popular in recent years in the cold brew coffee, tea, and craft beer categories. The products work as both off the shelf packaged drinks for retail and on draft at foodservice operators and bars.
Todd Kaplan, vice president of marketing for Pepsi, said: “We couldn’t be more excited about how far we have come with the development of Nitro Pepsi. With Pepsi, we are going all in on delivering the most exciting experiences and offerings to our loyal fans – from engaging marketing programs to disruptive new product innovation. With the creation of the world’s first ever nitro-infused cola, we will be able to introduce a creamier, smoother product, reimagining cola in a way that only Pepsi can, to a whole new set of consumers.”
The new drink will receive a limited rollout over the coming weeks with sampling at events, starting with Super Bowl LIII in Atlanta on 3 February. The company is yet to confirm if a nationwide or international rollout is on the cards.