Zero caffeine, maximum energy

Food manufacturer, Matok V’Kal has launched a six-calorie solution to help boost stamina during high-endurance workouts and sports activities.

Fit4style energy spray is a quick-shot mint-flavoured spray, composed of a refreshing formula that gives an extra energy kick to consumers with active lifestyle and to fitness enthusiasts engaged in high-endurance sports. Fit4style energy spray can reportedly help maintain stamina for up to 75 minutes, without caffeine and with only six calories.

Each unit of Fit4style energy spray delivers 1.3g of carbohydrates and mint extract that coats the mouth. Studies indicate that the presence in the mouth of certain carbohydrate compounds can help mimic ingestion of caloric energy, fooling the body into generating a short burst of extra energy.

Fit4style Energy Spray was created under the inspiration and guidance of the food-tech innovation experts at Practical Innovation Ltd.

“Fit4style Energy Spray offers a new solution for short-duration, high-endurance workouts and sport activities,” said Noam Kaplan, CEO of Matok V’Kal. “The innovation is backed by a growing body of research and recommendations by global sports groups that found that, in a workout of up to 75 minutes, there is no need to consume carbohydrates; it is sufficient to have their presence in the mouth. By tricking the mind into believing it is being nourished — relying on the sensation of food energy without actually providing it — the information is converted into actual energy.”

According to Science magazine, researchers have found that tongues can detect the presence of carbohydrates, the body and brain’s main source of energy, and improve physical performance by activating areas of the brain that control movement. How this works is still unclear, but the effect has been designated the ‘carbohydrate mouth-rinse effect’.

About Matok V’Kal

Matok V’Kal Ltd., a food manufacturer since 1975 that produces sugar substitutes under the brand names “Matok V’Kal” and “Sucra Diet,” is introducing a new sports energy product line under the brand name “Fit4style.” Matok V’Kal works to introduce products that will benefit its customers and promote healthy and active lifestyles.

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