Qualvis leads the way with sustainable packaging
Motion Nutrition chose Qualvis to provide a more focused, sustainable packaging solution for its updated product range. The organic sports supplement business wanted its packaging to align with its forward-thinking, environmentally conscious ethos.
Qualvis replaced Motion Nutrition’s laminated pouches with plastic-free, compostable cartons and the visual aesthetic has been given an update. Motion Nutrition also added two new convenience products to its range.
The board used for the cartons was Incada Silk from Iggesund, produced from the UK-based Workington Mill. It was printed with Corona MGA vegetable oil based inks and a water based coating, absent of any UV products.
Corona MGA was selected as it is C2C (Cradle to Cradle) certified. The C2C product standard recognises products that have natural properties, which can be used in a biological circular economy that generates no waste, therefore conserving valuable raw materials. Products that are C2C certified will biodegrade, meaning that they can then be used as nutrients to grow trees. The trees then grow and provide raw material for ink and paper production and so the cycle starts over.
Joe Welstead, Motion Nutrition CEO, said: “As a young organic supplements brand, our priorities were sustainability, quality and speed. Qualvis was able to deliver on all three of these, head and shoulders above the competition. On this basis choosing Qualvis to produce our packaging was an easy decision.
“When it comes to packaging it is particularly challenging to combine convenience with sustainability, but we have an ingenious solution with Qualvis’ water based coatings and vegetable based inks, coupled with our wood-pulp sachets included in the box. The product will certainly turn heads in store, with its eye-catching design, and the bold visual created when the range is displayed together.”
Motion Nutrition are working towards making their entire product range plastic-free. In addition to their new plastic-free compostable cartons, they have also replaced their plastic tubs with glass jars.