Sleek solution for a healthy snack

The EasySnacking pot from RPC Superfos is providing a Norwegian dairy with an innovative and image-enhancing packaging solution.

Organic dairy Rørosmeieriet was seeking a pack that would support the creative profile of the dairy. The company is now using the sleek EasySnacking pot for its Niste range of yogurts with muesli topping, as well as for sour creams.

“Opting for the EasySnacking pot brought Rørosmeieriet both novelty and branding value,” said Trond Vilhelm Lund, Rørosmeieriet’s CEO. “The sleek and characteristic design ensures our products stand out on the shelf and makes it easier for consumers to recognise our Niste yogurt. We are thrilled with the EasySnacking design as it supports our creative profile and allows us to take a lead in the market, even though we are not among the biggest players.”

The pack contains natural yogurt, or natural yogurt with a lingonberry blend at the bottom, while the muesli with dried fruit is placed in the lid. The pack is re-closable and incorporates a spoon under a tear-off label in the lid.

For organic sour cream, Rørosmeieriet uses a version of the EasySnacking pot which comes with a flat lid and no spoon.

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Food and Drink Technology