KP Nuts get new design and packaging

KP Snacks has unveiled a redesigned look and packaging for one of its flagship brands, KP Nuts, for maximum shelf stand-out and better customer experience.

The new packs, which will be available in-store in June, feature a stand-out sunshine design which will be applied to the entire KP Nuts range, currently comprising of 29 products. They also highlight the protein and fibre contents to appeal to health-conscious shoppers.

Nine of the brand’s SKUs will be sold in a new doy structure – a type of foil bag which stands up unaided – which will deliver a more practical product for both retailer and shopper. The packs also feature a new reseal closure to ensure freshness and quality.

The new packs are able to be recycled under KP Snacks nationwide recycling scheme, launched in partnership with TerraCycle in March this year as part of the company’s pacKPromise.

Drawing on insights that show that 16% of all KP Nuts sold are consumed alongside beer, KP Snacks is also working in partnership with independent craft-brewery, Deviant & Dandy to create a series of ‘perfect pairings’ to drive incremental basket spend.

Sue MacKay, KP Nuts marketing manager said: “The refresh of KP Nuts packaging will enable the brand to be a true category beacon, driving forward category growth. By highlighting the health credentials and developing a handy reseal function, we are responding to demand from our consumers who want products that are higher in protein and fibre and also want to enjoy these products whilst socialising with family and friends.”

The new packs will be available across original salted, dry roasted, unsalted, salt & vinegar, honey roast, spicy chilli and jumbo original salted varieties over 200g from 1st July 2019. RRPs remain the same at £2.78 (200g), £2.39 (225g/250g) and £3.49 (415g).

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