Doughlicious elevates skillet desserts with better‑for‑you twist

Doughlicious, the award‑winning innovator behind better‑for‑you indulgences such as cookie dough gelato bites, is expanding its footprint in the chilled dessert aisle with the launch of its Milk Chocolate Chunk Skillet Cookie with Crumble Topping, available exclusively in Costco.

The new format brings the brand’s signature gooey cookie dough to a larger, shareable dessert designed to disrupt a category long dominated by ultra‑sweet, heavily processed options.

The new Doughlicious Skillet is a ready‑to‑bake chilled dessert featuring a gluten‑free milk chocolate chunk cookie dough enriched with olive oil and crafted with less sugar. The skillet delivers a crisp exterior, a warm, gooey centre and a crunchy crumble topping for added texture. It can be prepared in the oven, air fryer or microwave, offering a convenient, spoon‑ready dessert in minutes.

Skillet cookies are a well‑established indulgent dessert in the US, but UK offerings have typically skewed high‑sugar, high‑processing and low‑quality. As consumers increasingly seek premium, cleaner‑label treats that balance indulgence with better‑for‑you cues, the category is ripe for reinvention. Doughlicious enters with a proposition that aligns with rising demand for healthier comfort desserts, gluten‑free options and products made with recognisable ingredients.

The Doughlicious Skillet is built on the brand’s signature gluten‑free dough, made with olive oil for a cleaner fat profile and crafted with reduced sugar. All ingredients are sourced with full traceability and produced in Doughlicious’ own facility, ensuring quality control from start to finish. The crumble topping adds a distinctive textural layer that differentiates the product from existing skillet formats.

The launch targets:

• Families and sharing occasions seeking warm, indulgent desserts
• Health‑conscious shoppers looking for better‑for‑you alternatives
• Gluten‑free consumers wanting premium, indulgent options
• Costco members who favour large‑format, high‑quality treats

The skillet format also appeals to consumers seeking restaurant‑style desserts at home.

Launching exclusively in Costco gives Doughlicious a high‑visibility platform and access to a shopper base that over‑indexes in premium, discovery‑led food purchases. The brand’s controlled in‑house production supports scalability and ensures consistent quality as distribution expands.

Doughlicious has built its reputation on innovative, better‑for‑you indulgence, and the skillet marks a natural evolution of its portfolio. By entering the chilled dessert space with a category‑first, olive‑oil‑based, gluten‑free skillet cookie, the brand signals its intent to lead the next wave of premium, health‑aligned comfort desserts.

Doughlicious’ move into skillet cookies highlights a broader shift toward cleaner‑label, premiumised indulgence in the chilled dessert aisle. For manufacturers, it underscores the commercial potential of better‑for‑you reformulation, gluten‑free innovation and restaurant‑inspired formats that elevate at‑home dessert occasions. As consumers continue to seek products that balance comfort with quality, the skillet category is poised for reinvention — and Doughlicious is setting the pace.