BrauBeviale 2019 looks at the future viability of the beverage sector
From 12 – 14 November 2019, Nuremberg will once again be the hub for the international beverage industry, where everyone in beverage production and marketing will gather for another successful event.
The products and solutions on display by the around 1,100 exhibitors, 53% of which are from outside Germany, covers the entire process chain for beverage production, from raw materials, technology and components to packaging, accessories and marketing ideas.
“BrauBeviale 2018 was bigger and more international than ever,” said Andrea Kalrait, exhibition director BrauBeviale at NürnbergMesse, looking back once again at the opening event of the current three-year cycle. “The beverage sector just seems to have been waiting to get back to Nuremberg. And this year too, we are looking forward to welcoming old friends and newbies, global players, SMEs and start-ups.”
In November, the exhibitors will once again be showcasing the entire process chain for beverage production. The various halls are grouped into thematic focus areas: raw materials and sensory attributes in Hall 1, technologies in Halls 6, 7A, 7, 8, 9, water treatment, analysis and components in Hall 6, packaging in Halls 4A and 4, and accessories and marketing in Halls 5 and 6.
This year, the main theme is the future viability of the beverage industry. What are challenges being faced by both equipment suppliers and beverage manufacturers?
Efficient and flexible technologies, diverse and high-quality raw materials and ingredients and sustainability in production are just as important as digitalisation and automation, future strategies for your own company, packaging, marketing messages and communicating with consumers and end clients. BrauBeviale not only covers these topics through the product range on display but also in the supporting programme.
The BrauBeviale Forum, as well as hosting the official opening and various award ceremonies, is also the venue for lectures, presentations and panel discussions offering information, inspiration and the opportunity for interaction. The main thematic areas are also reflected by the BrauBeviale Think Tank, which explores raw materials, technologies, packaging, marketing and entrepreneurship.
The supporting programme is complemented by other themed pavilions and special shows: brau@home with Speakers’ Corner, Artisan and Craft Beer Equipment, Innovative Drinks Packaging, Innovation made in Germany – the subsidised pavilion for new companies from Germany. Details will be available shortly at: www.braubeviale.de/programme