Mars Edge and foodspring join forces to build personalised nutrition business
Mars has announced it is seeking to acquire a significant majority stake in foodspring, a nutrition company based in Berlin.
On completion of the transaction, foodspring will remain a standalone business led by the founders within Mars Edge, a segment of Mars, and will continue to operate out of its headquarters in Germany.
foodspring was founded by Philipp Schrempp and Tobias Schüle with their financial co-founding partner ECONA AG in 2013.
It is now seen as one of the largest and fastest growing targeted nutrition businesses in Europe.
foodspring offers evidence-based and data-driven products for consumers looking for enhanced sports performance, and healthy living. Its portfolio includes protein shakes, supplements, snacks & bars, muesli & porridge, smart cooking solutions and a range of beverages.
In addition to its product range, foodspring offers a nutrition and fitness platform to personalise consumer experiences with features like a dedicated “Coach” section, “The Magazine” its stand-alone content site, the Body Check recommendation engine, and access to nutritionists through its customer service team.
The addition of foodspring to Mars Edge’s portfolio strengthens its purpose to use foodspring’s expertise, digital know-how, branding and food innovation to “pioneer the emerging space of personalised nutrition.”
The strategic move by Mars Edge complements testing of food products contain protein, and micronutrients as well as Mars’ own research on cocoa flavanols for supplements.