TwelveBelow launches range of low sugar tonics
TwelveBelow is a naturally low sugar tonic, with only 2.5g of sugar per 100ml and less than 12 calories per serving. This makes it the UK’s only 100% natural, genuinely low sugar tonic as classified by Food Standards Agency, with 70% less sugar and 58% less calories on average than market leading light tonics.
TwelveBelow’s portfolio of mixers comes in four variants, including Classic Premium, Apple & Garden Mint, Pear & Cardamom and Rhubarb & Ginger.
The products are made with a dash of organic agave and contain no artificial sweeteners or preservatives. The bottles are sold separately in 200ml bottles, RRP: £1.20.
Co-founder Melanie McNelly said: “The idea for the company started when we began to really look into light and slimline tonics, and we were shocked to find they still had a high sugar content with artificial sweeteners and the taste overpowered spirits.
“Our tonics have been developed to not only complement a whole host of spirits, but to taste great as a standalone drink without the high sugar content. We understand that the modern drinker is looking to enjoy a delicious drink but is more health-conscious than ever. TwelveBelow genuinely delivers on that need.
“We have soft launched into several restaurants, bars and independent shops and our customers have loved the taste are already re-ordering.”
TwelveBelow is available to on-trade and off-trade, with 35 confirmed listings in independent farm shops, bars and restaurants. The tonics are also listed on online retailers including craftgins.co.uk and Importtonics.co.uk.