Rowdy Mermaid moves its kombucha range to cans
Rowdy Mermaid Kombucha has revealed new aluminium can designs for its botanically-infused, function-forward kombucha.
Flavours include Alpine Lavender, Living Ginger, Strawberry Tonic and new variants like decaffeinated Lion’s Root
The aim to make its entire lineup 100% glass-free by September reflects Colorado, US-based Rowdy Mermaid Kombucha’s commitment to environmentalism, while increasing portability to match the “on-the-go” lifestyle of the company’s consumer base.
“We believe functional health extends to the environment we live in as well as ourselves,” said Jamba Dunn, CEO and founder of Rowdy Mermaid Kombucha. “In an effort to increase our presence and offerings while being mindful of environmental concerns, we’ve shifted to clean supply chains and more sustainable packaging. Cans are lighter to ship, require less energy to recycle, and keep our products fresher longer for the consumer to enjoy.”
According to the Environmental Protection Agency, aluminum cans have a recycling rate of 67% compared to 26.4% for glass bottles. The BPA-free cans provide a light-free environment, which increases product integrity, adds to shelf-life and allows for 24 hours of refrigeration-free shipping.
“Function before flavour has always been at the root of our brewing philosophy,” said Michelle Dziuban, marketing manager for Rowdy Mermaid Kombucha. “It was time our packaging reflected these performance-enhancing benefits in a bolder way.”
The national launch of the new can design comes alongside a distribution expansion to 175 Walmart stores across seven states.