Serenity Kids baby food secures expansion funding

Baby food company, Serenity Kids, has secured $1.5 million funding to support its operations, drive sales and national expansion plans.

The funding was led by Wild Ventures, an early-stage venture fund of wellness influencers, assembling the top figures and founders in healthy living to invest, advise, and drive sales.

The investment comes after a successful first year of trading for Serenity Kids, which  launched nationwide into Whole Foods, doubled its team, and brought eight SKUs to market, including the only pouched baby foods available with Grass Fed Beef and Wild Caught Alaskan Salmon.

Grass Fed Bison & Organic Kabocha Squash and Spinach, as well as Pasture Raised Turkey with Organic Sweet Potato, Pumpkin & Squash will join the flavour lineup later this year, with the brand launching in nearly 80 Hy-Vee grocery stores in August.

Serenity Kids’ mission is to provide quality nutrient-dense foods, support regenerative agriculture and help enable small American family farms to succeed.

The blends pack nutrients including protein, zinc, iron, B vitamins, and healthy fats as recommended for infants by the USDA, into 3.5 oz pouches. Designed to mimic the macronutrients of breastmilk, the line is available in savoury flavor profiles like Pastured Uncured Bacon with Organic Butternut Squash & Kale and Organic Butternut Squash & Spinach with Avocado Oil, with all recipes devoid of gluten, grain, dairy, corn, eggs or nuts.

“It’s shocking how many baby food companies essentially sell sugar smoothies,” said John Durant, founder and general partner of Wild Ventures. “I love that Serenity and Joe approached baby food with more humility: Mother Nature knows best. They modeled the macros to mimic breastmilk – the appropriate nutritional standard – and sourced the highest quality, nutrient-dense ingredients, without the added sugar. Our community loves the Serenity Kids mission and we’re going to shout it from the rooftops.”

Serenity Kids supports regenerative and ethical farming techniques by only sourcing American-grown organic vegetables and GAP-certified meat from small family farms in the US. Ingredients are free of any antibiotics, added hormones, pesticides, fillers, GMOs, and the brand extends its commitment to supporting ethical farming by giving a portion of its profits to the Farm to Consumer Legal Defense Fund. The pouches are also recyclable for free via a partnership with TerraCycle.

“We’re so pleased to have found a partner that fully believes and lives our mission,” said Serenity Kids CEO and co-founder, Serenity Carr. “Support from Wild Ventures will allow us to make even more impact in improving how our babies eat, and ultimately help provide a healthier nutritional foundation for the kids and adults they will become.”

Shelf-stable for 18-months and designed for infants over six months old, the pouches are currently available in more than 700 retail stores including Whole Foods, Lassen’s, MOM’s Organic Market, King’s, DeCicco & Sons and online via Amazon, Thrive Market and One Stop Paleo Shop. Serenity Kids aims to eventually be everywhere baby food is sold.

For more information and to purchase, visit www.myserenitykids.com

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