Jim Beam unveils two new SKUs for the UK market
Credit: Jim Beam
Jim Beam is set to re-launch Jim Beam Black in the UK. Featuring a seven-year-aged liquid aged in white oak barrels, Jim Beam Black offers a smoother drinking experience with notes of caramel, vanilla and rich oak, making it a versatile serve that’s equally enjoyable neat, over ice, or mixed into a classic Old Fashioned.
In addition, Jim Bean has also unveiled its latest flavour for UK shoppers and home cocktail lovers: Jim Beam Pineapple. This new release brings together the smooth character of Kentucky straight bourbon with the bright sweetness of pineapple, offering a refreshing new option for the home bar this season. The bold pineapple notes balance perfectly with bourbon’s familiar oak and caramel, creating a drink that’s both distinctive and accessible.
“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands and Jim Beam Pineapple does exactly that,” said Freddie Noe, master distiller of the James B. Beam Distilling Co. “This new flavour is our first flavoured spirit in four years. It is a celebration of flavour and community, made to be enjoyed with family and friends this summer season.”
Jim Beam Pineapple 70cl is available from 13 October at Asda and selected retailers, RRP £20 (€22.99) (32.5% ABV).
