graze extends crunch range
UK snacking brand graze, has extended its savoury ‘crunch’ range to include two new flavours.
Drawing on the popularity of the Smoky Barbecue Crunch mix, the new flavours – Lightly Sea Salted and Sweet Chilli – aim to provide customers with wholesome alternatives to crisps and other savoury snacks.
Combining corn, peas and broad beans, the range is high in fibre, under 150 calories and includes no artificial colours, flavours or preservatives.
The range is currently available in Tesco and Sainsbury’s and will be rolled out in Waitrose, Boots and WH Smith later in the year.
Eleanor Freeman, head of health and nutrition strategy at graze, which is wholly owned by Unilever, said: “The extension of our ‘crunch’ range, builds on the popularity of one of our best-selling products, Smoky Barbecue Crunch, and is the latest step in graze’s ongoing mission to help consumers enjoy healthy snacking.
“Our dedication to pushing the boundaries of healthy snacking innovation is ingrained in the business’ ethos and we are looking forward to seeing where the next six months take us as we continue to disrupt the sector with our delicious, nutritious products.”