Mike’s Hard Sparkling Water launches in UK

ZX Ventures Lab has launched Mike’s Hard Sparkling Water, an alcoholic sparkling water, in the UK.
Containing only natural flavours, 0g sugar, no artificial sweeteners and 99 calories per 330ml can, the new Mike’s Hard Sparkling Water range aims to tap into the demand from health-conscious consumers, with 73% of Brits trying to lead a healthier lifestyle.
Available in three flavours: lemon, lime and black cherry, this alcoholic sparkling water offers a refreshing alternative to the existing range of products in the category.
Ana De La Guardia, general manager at Mike’s said: “We’re so excited to launch Mike’s Hard Sparkling Water here in the UK. We’ve seen how quickly the alcoholic sparkling water market has grown in the US and we believe now is the time to bring the trend to the UK. Brits are leading healthier lives and as such there is a demand for an alcoholic drink with natural flavours that is low sugar, low calorie and low ABV, but retailers aren’t currently equipped to offer these options. It’s important for us to provide our customers with products that not only directly respond to consumer needs to drive sales – but most importantly, taste good.”
Mike’s Hard Sparkling Water will be launching in convenience stores and e-commerce with an RRP of £1.99 per 330ml can, £6.50 per 4-pack single flavour and £9 for 6 pack variety.