Podberry partnerships take freeze-dried snacks to Middle East

Podberry partnerships take freeze-dried snacks to Middle East

Podberry photoshoot at Bruce Farms in Meigle, Blairgowrie for Lux agency. Pictured: Geoff Bruce, Bruce Farms.

Scottish snack brand Podberry has announced a number of partnerships to start 2020, which will see it both in the UK and overseas across the Middle East.

The first partnership, with supermarket chain Lulu, will see Podberry stocked on the shelves across the Middle East. The first pallet for this partnership will be delivered, via the supermarkets UK hub, in late January with products reaching the Middle Eastern consumers soon after.

The second new partnership is with UK based distributor The Bay Tree who will list Podberry from February this year.

In addition to both of these partnerships, Podberry will also be featured in Januarys The Goodness Project’s deliveries.

Originally launched in 2019 the last year has seen a number of exciting developments for Podberry. With listings in Morrisons for their initial two flavours in August, a second launch of two further flavours in September and a partnership with Officedrop to end the decade 2020 promises to offer even further exciting opportunities for the Scottish brand.

The UK’s first freeze-dried seasoned snack product made with Scottish-grown produce comes in 20g single-serve packs and four delicious flavour variants. Initially developed with help from experts in New Zealand, the fresh peas are harvested and frozen in under two and a half hours before undergoing a freeze-drying process prior to flavouring and packaging. This, and the fact that unlike other snacks the product is never fried, means consumers are guaranteed the highest level of nutrients and flavour in every pea.

Geoff Bruce, director of Podberry, said of the new listing: “Despite these positive moves we don’t plan to stop there. We hope to secure more exciting deals over the next 12 months and are working hard to ensure that Podberry becomes common sight in shops, both big and small, here and overseas.”

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