Plant based RØAR to launch

Froneri is launching an indulgent plant-based ice cream brand that’s wildly delicious, helps save endangered wild cats and encourages its consumers to ‘find their wild’.

RØAR is about a conscious mindset, social responsibility and caring for animal welfare.

According to Froneri, research has found plant-based meal occasions have increased 37% in the past four years and an increase in consumer demand has seen a 92% increase of plant-based meals being eaten by the non-vegan. Responding to this growing trend, the brand will be aimed at an audience who live a balanced lifestyle; those who are looking to indulge whilst still making responsible food choices.

Wildly delicious and indulgent, RØAR marries plant-based ingredients with the luxurious flavours of hazelnut, coconut and chocolate. The range does not contain palm oil and all cocoa is UTZ Certified. Three flavours will be available at launch:

• Hazelnut Chocolate Cookie – Decadent and Luxurious. Made with hazelnut paste combined with handpicked raw salted hazelnuts and indulgent chocolate cookie pieces made with UTZ Certified cocoa.
• Coconut Mango Passionfruit Oat Cookie – Creamy and Tropical. A coconut-based ice cream with a mango & passionfruit swirl, a hint of lemon and combined with generous crunchy oat cookies.
• Hemp Seed Chocolate Brownie – Rich and Chewy. Chocolate ice cream made with UTZ Certified Cocoa base generously packed with large chunks of chewy chocolate brownie and hemp seeds.

We save wildcats

RØAR’s animal welfare expands beyond ingredients with a long-term partnership with Panthera supporting the Tigers Forever fund. Panthera is the only organisation in the world devoted exclusively to the conservation of the world’s wild cats with the Tigers Forever fund aiming to increase tiger numbers by at least 50% over a ten-year period. RØAR is a financial sponsor of Panthera and supports all their initiatives on education and awareness.

Find your wild

Froneri said it created the brand for the super-premium ice cream lover.

“We are plant based because it tastes good, and it also does good. We want more people to unleash their taste buds and indulge their wild side with this truly delicious ice cream, Froneir wrote in a statement.

RØAR will be available in selected stores in the United Kingdom & Finland.