Violife launches vegan stuffed crust with Pizza Hut

Violife, the leading alternative to cheese in the UK, continues its food service expansion with the announcement of its partnership with Pizza Hut Restaurants on the new Vegan Stuffed Crust Pizza.

The launch follows the successful introduction of Violife into Pizza Hut’s vegan menu in 2017 and its inclusion in Pizza Hut’s recent Pepperphoni Pizza, which resulted in nearly 40,000 vegan pizza sales within one month alone.

Since inventing the stuffed crust concept 25 years ago, Pizza Hut Restaurants sell an average of 1.6 million a year.

Simon Orchard, UK & Ireland country manager, commented: “Violife is at the forefront of the plant-based revolution and we’re delighted to be partnering with Pizza Hut Restaurants to make the deliciously melty new vegan version a reality.

“It’s incredible to see how fast the popularity of Violife is growing – our vegan alternative to cheese makes an appearance on a number of menus at popular UK restaurants and is stocked at all mainstream supermarkets.”

Ciara Grace, senior menu innovation manager at Pizza Hut Restaurants, added: “We’re always looking into new and exciting ways to develop our menu and cater to as many guests as possible. The Vegan Stuffed Crust was naturally the next step for us to grow our plant-based offering at Pizza Hut Restaurants. We’re really excited to launch the Vegan Stuffed Crust as we’re confident it’s going to be a hit on both taste and texture.”

Violife can now be found across vegan menus of more than 3,000 well-known UK restaurant outlets. This rapid expansion has resulted in Violife owning 88% of the branded dairy-free alternative to cheese market, with further product innovation and partnerships in the pipeline.

The Pizza Hut Vegan Stuffed Crust option is available now as an Individual Pizza for a £2.50 add-on cost at every dine-in and take-out Pizza Hut restauarant across England, Scotland and Wales, as well as being available from select restaurants on Deliveroo and UberEats.

For further information about Violife, please visit violifefoods.com and for further details about the Vegan Stuffed Crust, visit: https://www.pizzahut.co.uk/restaurants/blog/veganuary-2020/

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