Field fare promotes plant-based offerings for National BBQ Week

Field fare's premium vegetarian Lentil & Vegetable Burgers

Field fare, leading Kent-based supplier of scoop-your-own frozen produce in the UK, is promoting its offering of plant-based burgers ahead of this year’s National BBQ Week (25-31 May).

With health and environment currently foremost in minds, veganism set to increase in the UK by 327%* this year. Additionally, field fare says that with a ‘staycation’ summer looking increasingly certain due to the coronavirus pandemic, barbecues across the nation will be used more frequently, meaning that plant-based options will be on many a shopping list.

“Time was when a handful of limp veggie sausages would tide over the odd vegetarian barbecue guest” said field fare MD, Karen Deans.

“Not any more. 12 million Brits* are predicted to be meat- free by the end of this year, growing a consumer base that can no longer be ignored, nor fobbed off. Because, if anything, the plant-based consumer is all the more diet-aware and thus demanding of strong foodie credentials. Our response has been to seek out innovative, flavoursome products that are far from ‘substitutions’’, but are packed with spice combinations, flavours, textures, international influences and quality, satisfying ingredients. The current shortlisting of our Spicy Quinoa, Beetroot & Edamame Burger for a 2020 Veggie Award suggests that we’re on the right lines.”

In addition to field fare’s vegan Quinoa, Beetroot & Edamame Burgers are the brand’s premium vegetarian Lentil & Vegetable Burgers. Both offerings are sold individually for precise volumes – reducing food waste – and free of packaging, to be simply scooped into field fare’s degradable bags, or, where offered by retailers, into the customer’s own reusable container.

Field fare products are available in 375 farm shops, garden centres, delis, zero-waste shops and butchers across the UK.

For more information, and for a postcode-activated search for local stockists, visit: www.field-fare.com.

*Source: Finder, 27 April 2020: www.finder.com/uk/uk-diet-trends

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