Bosch cashes in on Egyptian market

1_PA_18929Bosch Packaging Technology has opened a new sales and service office in Cairo, Egypt, in response to continued growth in the food and confectionery industries there.

The packaging and process technology firm says its new office will provide local sales and service support to meet the increasing packaging demands of both industries in Egypt and beyond, including large parts of Africa and the Middle East.

Bosch says it has seen substantial market potential in Africa, which is the reason it became the first major supplier of packaging machines to have an assembly location in South Africa.

“In every country I’ve worked, the key to success is always personal contact with the customer,” says Mazen Touban, general manager of the new office in Cairo. “Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after-sales services.”

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Food and Drink Technology