New consumer spending tracker from IRi details Covid-19 patterns from FMCG retailers
A new consumer spending tracker (dated 5 June) from IRi has analysed consumer spending patterns as a result of Covid-19 from FMCG retailers in the UK, US, France, Germany, Greece, Italy, NZ, Netherlands and Spain.
Some of the highlights from the report are as follows:
As more countries in Europe and the US loosen Covid-19 restrictions, consumer spending patterns remain mostly unchanged – this is reflected in consumer purchases in France, Germany, Greece, Italy, Netherlands, New Zealand, Spain, UK and the US.
In most geographies, sales remain elevated for edible categories, especially Frozen Foods and Dairy, and also Alcohol in several markets, while demand for non-edible products vary across countries.
The addition of Covid-19 related health items, such as masks, is increasing OTC growth in some countries, notably Italy, France and Greece.
E-commerce continues to show strong growth in the US, Italy, France and Spain. After share shifted more to e-commerce in the initial stages of the pandemic, it has remained at a steady elevated level.
In the US, consumers continue to make larger pantry stocking trips than a year ago. At the same time, consumers have relaxed trip frequency slightly, starting to return to small trips vs. prior weeks of the pandemic.
Loosened restrictions in some areas are having marginal impact. New Zealand exhibits a softer growth level of ~10% (vs. 20%) following wider reopening measures. Meanwhile, US states that reopened earlier have marginally softer trends in non-beverage edible categories than the rest of the country.
To view the full report from IRi, click here.