Addo Food Group supports homeless charity in Nottingham with virtual trek

Employees at the Nottinghamshire-based pastry producer Addo Food Group have been raising money for the local charity, Canaan Trustby embarking on a ‘525-Miles for Meals’ virtual trek challenge during the last month, following a route between all their sites.

The teams have currently raised £2,800, and staff at Addo Food Group’s Tottle and Riverside Bakeries have also been supporting the fundraising by hosting a ‘dress down week’ and donating long shelf life food items to Canaan Trust.

The charity, which is based in Long Eaton, has been providing secure accommodation and support for the homeless and vulnerable individuals for the last 25 years. In addition to operating two hostels for homeless males, the Trust also supports females and families who may become homeless, either as a result of fleeing domestic abuse or part of the 60% of the hidden homeless – living with family members or friends, in squats or other insecure accommodation. In parallel to these services the Trust, which operates 24/7 365 days a year, provides a comprehensive food bank service supplying food aid as well as access to toiletries and hygiene packs for anyone in need.

Samantha Hart, group HR director at Addo Food Group said: “Despite these unprecedented times, we are exceptionally proud of the team’s efforts to support the Canaan Trust and help those who are less fortunate. Our “Miles for Meals” campaign has already surpassed its target of £2,000 and we plan to continue to support the Trust and its fantastic work.”

Kevin Curtis, project manager at Canaan Trust said: “We would like to thank everyone at Addo Food Group for their selfless support throughout this challenging time – this donation will make a huge difference.

“At the Trust, we recognise that it is only through generous support that we can meet the exponential increase in requests from individuals and families across the community. The people we help have been impacted by the financial and social implications of the crisis. In the last few weeks alone, the Trust has been supporting up to five new cases of homelessness a day, many of which have been a direct impact of the coronavirus pandemic.

“Throughout the pandemic, our expenditure has also increased far beyond pre-Covid-19 budgets. With all our fundraising events being cancelled and our income heavily relying on sponsorships, we are facing a loss of £30,000-£50,000, depending on how long the crisis continues – therefore it is vital that businesses like Addo Food Group continue to support local organisations like ours.”

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