Optima sets up sustainability department
Ulrich Burkart (left) and Dominik Broellochs (right). Image source: Optima
The Optima Group based in Schwaebisch Hall, Germany, has made sustainability one of its central tenets and has set up a Sustainability Department to concentrate on developing ideas and solutions.
From now on, Dominik Broellochs and Ulrich Burkart will be coordinating all sustainability initiatives for the Optima Group. They will be supported by project teams that are created on the basis of the expertise required and the specific issue.
“We are shouldering the responsibility for the world of tomorrow,” Joachim Dittrich, chairman of the Optima Consumer Division, explains the new approach. “What will tomorrow’s world need? What are consumers expecting and what will their purchasing behavior be like?” For Optima, these and other issues will be pivotal in the coming years. “Honest packaging” is particularly important to the team. After all, not everything that looks sustainable actually is sustainable.”
“Frequently, on first sight packaging may look highly environmentally friendly. However, when you compare the ecological assessment with other packaging materials, it soon becomes clear that appearances can often be deceptive,” explained Dominik Broellochs. “Poorly designed packaging systems result in waste,” he added. Optima believes comprehensive approaches to managing recycling prevent waste and make it possible to reuse or reprocess packaging in a sustainable way.
This is why Optima has reportedly set itself the goal of developing the “honest, sustainable packaging” of the future. Already today, there is considerable expertise being fed into machine development. Optima says that the best solutions for the future are being identified, as the group works in collaboration with customers, packaging material suppliers and material manufacturers. Safety still plays an important role, but always from the point of view of environmental compatibility, according to the company. This is also regularly checked through Optima’s working closely with research bodies. Wherever possible, Optima believes the use of new barrier solutions should ensure product protection as well as material degradability and recyclability. For example, cellulose and other materials that have been somewhat overlooked, like cellophane, are reportedly being tested.
“We are pleased that we have been able to recruit two experienced Optima employees and pioneers for this challenging job – Ulrich Burkart and Dominik Broellochs. Their previous jobs mean that both have a good insight into the field of sustainable packaging,” explained Joachim Dittrich.