Sensient Technologies announces 2021 colour of the year

Sensient Technologies Color Group has announced its 2021 Color of the Year as “Rising Orange”, an optimistic shade that symbolises the global consumer desire to recharge bodies, minds and spirits.

“Evocative of the colors of a new dawn, “Rising Orange” is a hue, weathered by the unprecedented times of the pandemic, but optimistically bright for restoration in the New Year. It’s a joyful, enthusiastic orange full of hope, to awaken consumers’ energy for renewal,” explained Mike Geraghty, president of Sensient Colors LLC.

According to Sensient Technologies, there is a collective desire from consumers and brands alike to progress forward with unity. While consumers seek comfort, Sensient believes they are also in pursuit of renewal and newness, which are the components of the “Rising Orange” taste profile created by Sensient Flavors & Extracts; a combination of bright citrus and refreshing orange blossoms, with a comforting fruity profile offering that delivers a burst reminiscent of a childhood-favourite candy.

“Sensient’s 2021 Color of the Year, “Rising Orange” symbolises consumer desire to move forward” added Paul Manning, chairman and chief executive officer of Sensient Technologies. “I am extremely proud of the international collaboration among the Sensient Technologies global marketing teams. The ability to harness and synthesise collective insights to bring forth a powerful trend on a topic that we are so passionate about—colour,” noted Manning.

Sensient’s “Rising Orange” Color and Flavor formulations are available across a range of food, beverage, pharmaceutical and personal care applications, notably color cosmetics, beverages, vitamin gummies, and other confections.