Tribal Sports Nutrition raises £400K investment in two weeks

Tribal Sports Nutrition raises £400K investment in two weeks

Challenger nutrition brand Tribal Sports Nutrition has raised nearly £400K of investment in just 14 days, through the Crowdcube fundraising platform. This success builds on a successful launch in Sainsbury’s and a new listing in Wholefoods.

Tribal was set up by founder Chris Martin, with the goal of bringing to market a new kind of functional sports food range made from 100% natural and organic ingredients including the Baobab fruit. Whilst working as a photographer and filmmaker in Africa, Chris quickly realised that Baobab possessed the nutritional benefits that could shape the future of sports nutrition, offering a natural energy source packed full of electrolytes, fibre, vitamin C and antioxidants. Tribal Sports Nutrition was born.

Over the last few weeks, Tribal has gone live with a new listing in Sainsbury’s, with two energy smoothie SKUs (Morello Cherry & Baobab and Pineapple & Baobab). Early next year these two SKUs and two additional protein smoothies will also launch in Wholefoods, after a successful pitch for Tribal, which started with tenders from 500 brands and ended with Tribal being selected as one of three products to secure a listing for 2021.

“This is a fantastic win for Tribal, the tender process from 500 to 3 demonstrates our ability to stand out against competitors and gain shelf space,” said Chris Martin.

Tribal’s active nutrition products deliver a ‘real food alternative’, providing the right nutrients for fuelling and recovering from exercise, whilst reportedly being light on the stomach.

Formulated to be ‘good for both you and the planet’, the organic and vegan smoothies use African baobab fruit, which is sustainably sourced from partner communities. A guaranteed price for Baobab supports livelihoods and protects the Baobab trees which are a vital part of savannah woodlands.

To help drive the brand forward, through new product development and a strategic marketing campaign, Tribal launched a funding bid on Monday 7 December, through Crowdcube, with the objective of raising £250k. The company met its target within just four days and is now overfunding.

“We know we’ve got a great brand and product offering, but to see that confidence reflected back at us from the public and investors is the highest praise we could receive. We look forward to seeing lift off for the brand in 2021 with the launch of sensational marketing campaigns to tell the world about the power of the Baobab fruit and why we want to shift the mindset towards sustainable natural sports nutrition products,” said founder Chris Martin.

For more information on the brand, visit:

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